IKEA Sleepover Hotel, is a rebranding and new marketing strategy for IKEA. It's a sub brand from the original IKEA and has its own corporate identity. The look and feel is sophisticated and inspired by Scandinavian design. It includes a warm, playful and stylish feeling. The prices are, mostly, low budget. For this project I have developed a system with which customers can decide how much they would like to spend on a room. You are able to pick your own furniture and sleep in your own custom made IKEA showroom. In this way the hotel is accessible to everyone.
Work: Research, Concept & Design
On the website you’re able to pick your own room. If you would like to have a small room and cheap furniture the price of the room will be very low budget. You can also decide to pick a medium or large room with more expensive furniture. Based on your choices the price of your room will be determined. Because of the system IKEA Sleepover Hotel will have a wide target group, for both low and high segment.
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